![Opinion | Blackpink's 'Human Chanel' Jennie vs Exo's 'Human Gucci' Kai – what K-pop idols really mean to luxury brands in the battle for Gen Z's heart | South China Morning Post Opinion | Blackpink's 'Human Chanel' Jennie vs Exo's 'Human Gucci' Kai – what K-pop idols really mean to luxury brands in the battle for Gen Z's heart | South China Morning Post](https://cdn.i-scmp.com/sites/default/files/d8/images/canvas/2021/05/13/be705006-bafd-4045-8fa5-fb9547f25d46_28802374.jpg)
Opinion | Blackpink's 'Human Chanel' Jennie vs Exo's 'Human Gucci' Kai – what K-pop idols really mean to luxury brands in the battle for Gen Z's heart | South China Morning Post
![Blackpink's 'Human Chanel' Jennie vs Exo's 'Human Gucci' Kai – what K-pop idols really mean to luxury brands in the battle for Gen Z's heart — Équité Blackpink's 'Human Chanel' Jennie vs Exo's 'Human Gucci' Kai – what K-pop idols really mean to luxury brands in the battle for Gen Z's heart — Équité](http://static1.squarespace.com/static/5903be40db29d65078192279/59332f59ff7c503b739b4719/60a07cb73eba882097d57f13/1621131046489/Screen+Shot+2021-05-15+at+6.40.52+PM.png?format=1500w)
Blackpink's 'Human Chanel' Jennie vs Exo's 'Human Gucci' Kai – what K-pop idols really mean to luxury brands in the battle for Gen Z's heart — Équité
![6 K-pop idols who are 'human luxury brands', from BTS' V and Exo's Kai for Gucci, and Blackpink's Jennie and Jisoo for Chanel and Dior, to Girls' Generation's Yoona and Ive's Wonyoung 6 K-pop idols who are 'human luxury brands', from BTS' V and Exo's Kai for Gucci, and Blackpink's Jennie and Jisoo for Chanel and Dior, to Girls' Generation's Yoona and Ive's Wonyoung](https://cdn.i-scmp.com/sites/default/files/d8/images/canvas/2022/02/13/2b6b50cb-95f4-459c-8fd1-b05a56efa3ab_d7491f3d.jpg)
6 K-pop idols who are 'human luxury brands', from BTS' V and Exo's Kai for Gucci, and Blackpink's Jennie and Jisoo for Chanel and Dior, to Girls' Generation's Yoona and Ive's Wonyoung
![Opinion | Blackpink's 'Human Chanel' Jennie vs Exo's 'Human Gucci' Kai – what K-pop idols really mean to luxury brands in the battle for Gen Z's heart | South China Morning Post Opinion | Blackpink's 'Human Chanel' Jennie vs Exo's 'Human Gucci' Kai – what K-pop idols really mean to luxury brands in the battle for Gen Z's heart | South China Morning Post](https://cdn.i-scmp.com/sites/default/files/styles/768x768/public/d8/images/canvas/2021/05/13/be705006-bafd-4045-8fa5-fb9547f25d46_28802374.jpg?itok=-OHe96RB&v=1620887947)